Halftime in America (2012)

Directed by

David Gordon Green

Country

United States

How it feels

This is a 2012 Chrysler commercial that aired during the Super Bowl halftime. It features Clint Eastwood speaking about the recovery of the American auto industry after the Great Recession, showing American workers in scenes that move from despair to hope.

grimhopefulinspiringpatrioticreflectivemontage-drivenseriousemotional

What happens

Halftime in America (alternately, It's Halftime in America) is an American television commercial for Chrysler that aired in February 2012 during the halftime of Super Bowl XLVI. Produced by Portland, Oregon-based advertising agency Wieden+Kennedy, it features Clint Eastwood speaking, and narrating, an account of the American automobile industry rebounding after the Great Recession, as pictures of American workers appear onscreen. The advertisement, described as "grim" in tone, is a two-minute montage of video scenes showing "ordinary Americans" at first despairing, then in solidarity with another, and finally hopeful. It closes with a close-up of Eastwood's face, and then the "Imported from Detroit" logo first introduced in Chrysler's 2011 Super Bowl advertisement. (from Wikipedia, CC BY-SA)

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