Underplayed Gems

I AM. (2012)

I AM. poster
Directed by
Choi Jin-sung
Genre
documentary film
Country
South Korea
Runtime
2h 09m
Rated
12
Rating
8.5 of 10 from 8 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This documentary follows 32 K-pop artists from the SM Town label as they prepare for a concert at Madison Square Garden in New York. It shows their rehearsals and personal stories leading up to the show.

aspirationalenergeticbehind-the-scenesupbeatinspiringdeterminedfast-pacedheartfelt

What happens

I Am - SM Town Live World Tour in Madison Square Garden is a 2012 South Korean documentary film directed by Choi Jin-sung, that is about 32 SM Town K-pop artists on their journey to become the first Asian singers to stage their milestone SMTown Live '10 World Tour concert at Madison Square Garden in New York. The film was originally scheduled for release in South Korea on 10 May 2012, but was postponed to 21 June 2012, due to audio issues. (from Wikipedia, CC BY-SA)

More like this

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