Underplayed Gems

The Fox (What Does the Fox Say?) (2013)

The Fox (What Does the Fox Say?) poster
Genre
electronic music, pop music, dance music, electro house, electronic dance music, progressive house
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The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A Norwegian comedy duo sings a song about what sound a fox makes. They try out various silly noises and animal imitations in a catchy electronic dance track and music video.

sillyenergeticwhimsicalcatchyplayfulabsurdupbeat

What happens

"The Fox (What Does the Fox Say?)" is an electronic dance novelty song and viral video by Norwegian comedy duo Ylvis. The top trending video of 2013 on YouTube, "The Fox" was posted on the platform on 3 September 2013, and has received over 1.1 billion views as of November 2025. "The Fox" peaked at the top of the Norwegian Singles Chart and was successful in the United States, where it peaked at number six on the Billboard Hot 100 for three consecutive weeks, and was, before the U.S. release of "Am I Wrong" by Nico & Vinz, the highest-ranked song by a Norwegian artist on the chart since A-ha's number-one song "Take On Me" in 1985. Originally an "anti-hit" produced to promote the duo's new season of Norwegian television talk show I kveld med YLVIS ('Tonight with Ylvis'), it was uploaded to YouTube as a teaser. Intended, for comedic purposes, to be a "flop", "The Fox" unexpectedly went viral, becoming Ylvis' "breakout" song and drawing international attention to the group. In 2013, Ylvis stated there were no plans to release an album including the song or any sequel to it. (from Wikipedia, CC BY-SA)

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