Underplayed Gems

The Red Movie (2013)

The Red Movie poster
Genre
thriller film
Country
United States
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A short thriller shows a young person struggling with the overwhelming pressure of student loan debt. It follows them through moments of dread and anxiety that the debt creates.

tenseanxiousoppressivebleakuneasyfast-paceddarkdisquieting

What happens

The Red is an 8-minute psychological thriller created by Borderline Films (makers of Martha Marcy May Marlene and Simon Killer) and advertising agency SS+K on behalf of SALT, a free resource created by the non-profit American Student Assistance. The Red is aimed towards making college students and recent graduates aware of their student loans and the inescapable anxiety and dread that it creates. The film is part of a sustained, multi-media campaign created to compel and empower young people to take control of their debt on a practical, day-to-day level. The Red, distributed to theaters by Hollywood Branding International, premiered on May 2, 2013, in five major cities: Boston, Washington, D.C., Chicago, Seattle, and Tampa Bay. Entertainment Nation, a division of Hollywood Branding International, hosted VIP film premiere events in conjunction with the theatrical broadcast in each city. The entire film short is now streaming online at FaceTheRed.com. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.