Underplayed Gems

The unique connection (2015)

The unique connection poster
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

More films like this

How it feels

This is a short advertisement about the special bond between a mother and her daughter. It shows small moments of their relationship through different stages of life.

heartfeltwarmgentleintimatenostalgicsweetquietreflective

What happens

The unique connection is a viral video advertisement (released April 13, 2015) produced by Malling Publications for Pandora, a jewelry brand. As of October 21, 2015, the video has amassed over 17 million views on YouTube and over 15 million on Facebook. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.