Underplayed Gems

IDGAF (2018)

IDGAF poster
Directed by
Henry Scholfield
Genre
dance-pop, futurepop, contemporary R&B, alternative pop
Country
United Kingdom
Runtime
4 min
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A woman rejects an ex-boyfriend who wants to rekindle their relationship. She uses a bold and dismissive tone to assert that she no longer cares about him.

confidentdefiantupbeatempoweringenergeticsassycatchy

What happens

"IDGAF" (an initialism for "I don't give a fuck") is a song by English singer Dua Lipa from her eponymous debut studio album (2017). The song was written by Lipa, MNEK, Larzz Principato, Skyler Stonestreet, and Whiskey Water, with Koz handling the production. It was released for digital download and streaming on 12 January 2018 as the eighth and final single from the album. A pop song, Lipa uses a deadpan vocal delivery, backed by an electro palm-muted electric guitar riff and a militaristic drum line. Lyrically, the song is about an ex-boyfriend who intends to get back with the singer, who is uninterested. Several music critics complimented the strong production and post-breakup lyrics of "IDGAF". The song was viewed as a sequel to "New Rules", Lipa's previous single. It was nominated for British Single of the Year at the 2019 Brit Awards. Commercially, the song reached the top 10 of charts in 20 territories worldwide, including Croatia and Ireland where it reached the summit. On the UK Singles Chart the song peaked at number 3. It is certified multi-platinum in six countries. This includes a triple platinum award in the United Kingdom, double platinum awards in Italy, Norway, and the United States, a quadruple platinum award in Australia, and a six-times platinum certification in Canada. The music video for "IDGAF" accompanied its single release and was directed by Henry Scholfield. It features two versions of Lipa, a vulnerable romantic and an empowered spirit, who perform a dance battle against one another with their respective girl groups. One group wears purple and the other wears orange. Several critics praised its self-love message and the choreography. The video was nominated for Best Choreography at the 2018 MTV Video Music Awards and British Video of the Year at the 2019 Brit Awards. Lipa promoted the song with numerous live performances, including ones on The Ellen DeGeneres Show, Jimmy Kimmel Live!, and The Late Show with Stephen Colbert. Remixes by Anna of the North, Young Franco, and featuring Saweetie were released for further promotion. (from Wikipedia, CC BY-SA)

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