Underplayed Gems

Air (2023)

Air poster
Directed by
Ben Affleck
Genre
drama film, biographical film
Country
United States
Runtime
1h 52m
Rated
R
Rating
7.3 of 10 from 2,364 voters
Elsewhere
IMDb
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How it feels

A Nike employee tries to sign a young Michael Jordan to a shoe deal. The film shows the high-stakes negotiations and creative risk-taking that led to the Air Jordan brand.

upbeatdrivennostalgicconfidentsharpdeterminedsnappyinsider-feeling

What happens

Air is a 2023 American biographical sports comedy-drama film directed by Ben Affleck and written by Alex Convery. It is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan. The film stars Matt Damon, Ben Affleck, Jason Bateman, Chris Messina, Matthew Maher, Marlon Wayans, Jay Mohr, Julius Tennon, Chris Tucker, and Viola Davis. The project was announced in April 2022 with Affleck set to direct, as well as star and produce alongside Damon with their newly formed production company Artists Equity. Principal photography took place between June and July 2022 with Affleck reuniting with his frequent collaborators cinematographer Robert Richardson and editor William Goldenberg. While Michael Jordan was not involved with the production, he did meet with Affleck, offering several suggestions, including the casting of Davis as his mother. Originally set to premiere on the streaming service Amazon Prime Video, distributor Amazon Studios opted to release the film theatrically first after positive test screenings, making it the first Amazon title since Late Night (2019) to be released in theaters without also premiering on Prime Video. Air had its world premiere at South by Southwest on March 18, 2023, and was released theatrically in the United States on April 5. The film received positive reviews from critics and grossed $90 million worldwide. It received two nominations at the 81st Golden Globe Awards, including Best Motion Picture – Musical or Comedy. (from Wikipedia, CC BY-SA)

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