Underplayed Gems

IF (2024)

IF poster
Directed by
John Krasinski
Genre
comedy film, fantasy film, adventure film, musical film, speculative fiction film
Country
United States
Runtime
1h 44m
Rated
PG
Rating
7.0 of 10 from 1,645 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young girl going through a tough time starts seeing imaginary friends that have been abandoned by their grown-up children. She teams up with a man who can also see them to help these creatures find new kids to play with.

whimsicalsentimentallightheartedbittersweetmagicalgentlequirkytender

What happens

IF (also marketed as Imaginary Friends in some regions) is a 2024 American live-action animated fantasy comedy film written and directed by John Krasinski, who also produced it alongside Allyson Seeger, Andrew Form, and Ryan Reynolds. The film stars Cailey Fleming, Reynolds, Krasinski, and Fiona Shaw along with the voices of Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell. Combining live-action and animation, the film follows a young girl (Fleming) who goes through a difficult experience and begins to see everyone's imaginary friends who have been left behind as their children have grown up. Development of the film began in 2019, with Krasinski set to write and direct and Reynolds attached to star. The rest of the cast joined between October 2021 and January 2022, and filming took place in New York City between August of that year and May 2023. IF was theatrically released by Paramount Pictures in the United States on May 17, 2024. The film received mixed reviews from critics and grossed over $190.3 million against a budget of $110 million. (from Wikipedia, CC BY-SA)

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