Kraft Television Theatre (1947)

Directed by

Fielder Cook

Genre

anthology series, drama television series

Country

United States

Length

11 seasons, 587 episodes

Rating

7.8 of 10 from 5 voters

Elsewhere

IMDb

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

Each week this live drama series presented a different story with new characters. It ran for over a decade on Wednesday nights and included both original plays and adaptations of classic stories.

classicliveanthologytheatricalold-fashionedvariedneutral-tonedformal

What happens

Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947, on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else. In January 1948, it moved to 9 p.m. on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live. For the entirety of its eleven-and-a-half-year run, Kraft Television Theatre presented a newly-produced episode every single Wednesday evening for 52 weeks a year (including on Wednesdays that happened to fall on Christmas or other holidays), with no repeat broadcasts. The episode "Patterns" was presented twice, but each broadcast was a separate live production. Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30 p.m., until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become Pond's Theatre on ABC-TV from March 1955, while the original Kraft Theatre continued on NBC-TV. (from Wikipedia, CC BY-SA)

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• More like this series, on a shelf you can walk up to.It's the lit case on the top shelf.