The Edsel Show (1957)

Directed by

Seymour Berns

Genre

music

Country

United States

Rating

9.0 of 10 from 1 voters

Elsewhere

IMDb

How it feels

This is a live musical variety special from 1957 that promotes a new car. Bing Crosby hosts and performs, with the profits going to his college. The show was recorded on videotape for a later West Coast broadcast.

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What happens

The Edsel Show was an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company's new Edsel cars. It was a milestone in the long career of entertainer Bing Crosby and is notable as the first CBS entertainment program to be recorded on videotape for rebroadcast in the western part of the country following a live performance for the east coast. Crosby arranged for this ‘live’ program to be ‘produced’ by his alma mater Gonzaga University in order that the profits, estimated at $250,000, could go to them in a tax efficient way. The program won the Look Magazine TV Award for ‘Best Musical Show’ and was nominated for an Emmy as the “Best Single Program of the Year”. (from Wikipedia, CC BY-SA)

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