Underplayed Gems

Street Cents (1989)

Street Cents poster
Genre
comedy
Country
Canada
Length
17 seasons, 923 episodes
Rated
G
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This Canadian TV series teaches teenagers about consumer and media awareness. It helps young people understand how advertising, money, and products work. The show avoids commercial breaks to stay unbiased and honest with its audience.

educationalyouthfulmatter-of-factempoweringenergeticinformativeupbeatethical

What happens

Street Cents is a newsmagazine TV series directed at teenagers that originally aired on CBC Television between 1989 and 2006. Street Cents focused on consumer and media awareness for young people. The series was created by producer John Nowlan. He cites Britain's Pocket Money as one of the inspirations for Street Cents. The show has won several Gemini Awards and even an International Emmy for Best Youth Programming or Series. The series was lauded by critics for its efforts to be inclusive and representative of Canada's youth. The theme song for several seasons was "Where Does My Money Go?" by Thrush Hermit. Like CBC's Marketplace, the show aired without commercial interruption, because the producers did not want the bias of advertising revenue to affect the potential criticism of the advertisers' products and/or services. The show promoted safety and ethics and action while empowering young people. Sponsor logos were briefly seen in the end credits of episodes in a manner akin to public television in the United States. In August 2006, the network airing Street Cents, CBC Television, decided to cancel the series as its target demographic, teens and preteens, have shown a decline of viewership. The last episode aired October 1, 2006, leaving CBC-TV with no programs aimed at its target demographic. One of the original hosts of the show, Jonathan Torrens, started a YouTube reboot of the series in 2019 called Your Two Cents. The CBC subsequently announced its own revival of the Street Cents brand as a TikTok, Instagram and YouTube account in 2022, hosted by Anisha Joshi, Mercedes Gaztambide and Ian (Creo) Walters. (from Wikipedia, CC BY-SA)

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