Today's Take (2000)

Country

United States

How it feels

This is a long-running American morning television show that covers news, weather, and lifestyle segments. It airs live on weekday mornings and has been a daily staple for decades. The program features interviews with newsmakers and segments on entertainment and culture.

informativeupbeatlivelyfamiliarconversationalmorninglightneutral

What happens

Today (also called The Today Show) is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 74 years of broadcasting it is fifth on the list of longest-running American television series. Originally a two-hour program airing weekdays from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). Today's dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America. Today retook the Nielsen TV ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when Good Morning America topped it again. Today maintained its No. 2 status behind GMA from the summer of 2012 until it regained the lead in the aftermath of anchor Matt Lauer's departure in November 2017. In 2002, Today was ranked No. 17 on TV Guide's 50 Greatest TV Shows of All Time. The entertainment magazine Variety reported that 2016 advertising revenue during the first two hours of the show was $508.8 million. On July 15, 2020, NBC launched Today All Day, a 24-hour digital streaming extension of the program available through its website and Peacock. (from Wikipedia, CC BY-SA)

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