Ashita Ga Arusa (2001)

Directed by

Hitoshi Iwamoto

Cast

Hamada Masatoshi, Matsumoto Hitoshi, Inamori Izumi, Hazama Kanpei, Fujii Takashi, Ito Shiro, Yanagiba Toshiro, Higashino Koji

Genre

drama television series

Country

Japan

Length

11 episodes

Elsewhere

IMDb

How it feels

A salaryman working at a trading company during Japan's economic slump navigates his daily life and relationships. The story follows his small struggles and hopes for a better tomorrow.

bittersweeteverydayrelatablemood-liftinghumangroundedwistful

What happens

Ashita Ga Arusa (明日があるさ) is a series of television commercials launched by The Coca-Cola Company to promote the Georgia canned coffee in Japan between 2000 and 2003. The campaign focuses on a Salaryman during Lost Decades on the stage of a Trading company. The Ashita Ga Arusa campaign was handled by Beacon Communications, a local advertising agency based in Shinagawa. The campaign was a critical and financial success, that it spawned a Japanese television drama adaptations that aired on NTV in 2001. and a feature film released in 2002 (from Wikipedia, CC BY-SA)

More like this

• Fighting Girl (2001)
• 2001年のおとこ運
• Saotome Typhoon (2001)
• Kizudarake no Love Song (2001)
• Pure Soul (2001)
• Are You in Love? (2001)
• 世界で一番熱い夏 (2001)
• Don't Let Your Money Down (2001)