Underplayed Gems

Ashita Ga Arusa (2001)

Ashita Ga Arusa poster
Directed by
Hitoshi Iwamoto
Cast
Hamada Masatoshi, Matsumoto Hitoshi, Inamori Izumi, Hazama Kanpei, Fujii Takashi, Ito Shiro, Yanagiba Toshiro, Higashino Koji
Genre
drama television series
Country
Japan
Length
11 episodes
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A salaryman working at a trading company during Japan's economic slump navigates his daily life and relationships. The story follows his small struggles and hopes for a better tomorrow.

bittersweeteverydayrelatablemood-liftinghumangroundedwistful

What happens

Ashita Ga Arusa (明日があるさ) is a series of television commercials launched by The Coca-Cola Company to promote the Georgia canned coffee in Japan between 2000 and 2003. The campaign focuses on a Salaryman during Lost Decades on the stage of a Trading company. The Ashita Ga Arusa campaign was handled by Beacon Communications, a local advertising agency based in Shinagawa. The campaign was a critical and financial success, that it spawned a Japanese television drama adaptations that aired on NTV in 2001. and a feature film released in 2002 (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.