Underplayed Gems

Acústico MTV (2005)

Acústico MTV poster
Country
Brazil
Length
35 episodes
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

Brazilian musicians perform acoustic versions of their songs on a TV stage. The series helped popularize acoustic music in Brazil and ran for many years before taking a break. It later returned with new artists.

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What happens

Acústico MTV is a musical television program originally aired by MTV Brasil, inspired by the series MTV Unplugged, an American program created in 1989 where bands and artists play their music in an acoustic version, that is, with acoustic and non-electric instruments. Initially, Acústico MTV was born as a television program and, as a result, became a music label. For the Brazilian music industry, the series took the music market to its peak. With the end of MTV Brasil's management by Grupo Abril in September 2013, the station stopped producing the program. Therefore, the last acoustic one was with Arnaldo Antunes. However, in November 2018, Viacom (current owner of the rights to MTV Brasil) announced that it was returning with the project, as it is part of a strategy to reposition MTV in Brazil. The first guest artist was Tiago Iorc. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.