Underplayed Gems

Fast Cars and Superstars: The Gillette Young Guns Celebrity Race (2007)

Fast Cars and Superstars: The Gillette Young Guns Celebrity Race poster
Genre
reality television
Country
United States
Length
1 season, 7 episodes
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This reality series puts twelve celebrities behind the wheel of stock cars to race each other. They train and compete at a professional speedway with instruction from a racing school. The show was hosted by Kenny Mayne and Brad Daugherty.

fast-pacedcompetitivelightheartedcelebrity-drivenhigh-energyfunsports-infusedbranded

What happens

Fast Cars & Superstars: The Gillette Young Guns Celebrity Race was an ABC reality television series featuring twelve celebrities in a stock car auto racing competition. Directed by Michael John Warren, the branded series was a coproduction between television commercial production company @radical.media, television producer Michael Davies, advertising agency BBDO and Gillette. The series debuted on June 7, 2007 and aired on the same night as a game in the 2007 NBA Finals. It aired at 8 p.m. Eastern time, 7 p.m. Central time, and postgame in the Mountain and Pacific time zones. The June 24 finale aired at 8 ET/PT and 7 CT/MT as the finals had ended by this time, with the San Antonio Spurs being crowned champions. The event was taped at Lowe's Motor Speedway in Concord, North Carolina, using cars provided by the Jeff Gordon racing school. Kenny Mayne and Brad Daugherty were the hosts. Corey LaCosta from the racing school was the celebrities' driving instructor and head official for the competition. Due to sponsorship reasons, promos that aired in the Mountain and Pacific zones mention the show aired after the "basketball finals," not giving the NBA's name or initials. This was because, despite the exclusive rights to air the finals, ABC could not mention the NBA in connection to this show's lead-out. A possible reason was that Gillette is the title sponsor of this series; it is a competing product to Schick, an NBA sponsor at that time. (from Wikipedia, CC BY-SA)

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