The Firm (2007)
- Genre
- reality television
- Country
- Malaysia
- Length
- 2 seasons, 23 episodes
- Elsewhere
- IMDb
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
Professionals compete in an elimination-style contest to find the next corporate high-flyer. Each week, they face business tasks like branding and promotions. Two corporate leaders lead the teams and decide who gets eliminated when their team loses.
competitivetensecorporateambitiousstrategicelimination-stylebusiness-orientedprofessional
What happens
The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame. In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. The catch phrase used in the show is "You're terminated". The show premièred prime time on ntv7 and Astro channel 7 on 24 June 2007. Although the show initially drew comparisons to Mark Burnett's The Apprentice, it became quite apparent that it is quite different in that there are two corporate leaders who lead each team and decide who gets eliminated when their team fails to win a challenge. In addition, in episode 7, both corporate leaders leave their jobs as mentors to the teams and a new CEO enters the picture. The Firm has reached its second season, which premièred on ntv7 and Astro 107 on 2 August 2008. (from Wikipedia, CC BY-SA)
More like this
Ikon Malaysia
Malaysia's Next Top Model
Fear Factor Malaysia (2005)
Akademi Fantasia (2003)
America's Next Producer (2007)
The Celebrity Apprentice (2008)
Tycoon (2007)
IKON Philippines (2007)- More like this series, on a shelf you can walk up to.It's the lit case on the top shelf.