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Text Santa (2011)

Text Santa poster
Country
United Kingdom
Elsewhere
IMDb

How it feels

This series is a telethon that asks viewers to donate money by text to support UK charities during Christmas. It was hosted by well-known TV presenters and featured appeals and merchandise sales. The show ended in 2015 when ITV replaced it with a year-round charity campaign.

charitablefestiveheartfeltupliftingsomber-endingnostalgiccozy

What happens

Text Santa was a charity initiative set up in 2011 by ITV to support UK-based charities during the Christmas period. The appeal to the public is to donate money mainly via text donation and profits from merchandise. The telethons have been hosted by popular ITV presenters including Phillip Schofield, Christine Bleakley, and Ant & Dec. The 2015 appeal show was the last after ITV decided to axe the show to make way for an all-year appeal. (from Wikipedia, CC BY-SA)

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