Underplayed Gems

America's Next Great Restaurant (2011)

America's Next Great Restaurant poster
Genre
reality television
Country
United States
Length
1 season, 9 episodes
Rating
10.0 of 10 from 1 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

Aspiring entrepreneurs pitch restaurant concepts to a panel of judges. The winner receives funding to open multiple locations of their restaurant across the country.

competitivehigh-stakesfast-pacedaspiringcorporatepolishedearnest

What happens

America's Next Great Restaurant is an NBC reality television show featuring contestants pitching restaurant ideas to a panel of judges, where the winner receives financial backing for their restaurant concept. Three locations were opened across the nation — Los Angeles, Minneapolis, and New York—on Monday, May 2, 2011, the day after the May 1 season finale. The judges included chefs Curtis Stone, Bobby Flay, Lorena Garcia, and Chipotle Mexican Grill founder Steve Ells, who were the investors in the winning concept. The production company behind the show was Magical Elves, the same company that produces Top Chef. The show, which has been described as a cross between The Apprentice and Top Chef, premiered on March 6, 2011. The first-season finale aired on Sunday, May 1, 2011, with Jamawn Woods' concept, a soul food restaurant concept called Soul Daddy, judged the winner. The season finale, which drew a 2.0 viewership rating, was rebroadcast on May 6, as viewers in the Pacific Time Zone did not learn the winner during the original broadcast, due to the breaking news of the death of Osama bin Laden. Due to low ratings, on May 13, 2011, NBC cancelled the show after the first season. The three Soul Daddy restaurants that were opened (in Minneapolis, Manhattan and Los Angeles) closed within two months of their May 2, 2011 grand opening. (from Wikipedia, CC BY-SA)

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