Underplayed Gems

Building the Brand (2011)

Building the Brand poster
Genre
documentary television program
Country
United States
Length
1 season, 10 episodes
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

Each episode of this documentary series visits a different factory to show how a brand makes its products. The show includes interviews with company leaders and looks at the production process.

informationalcorporatedetailedstraightforwardfactualprocess-orientedneutralobservational

What happens

Building the Brand is a ten-part American documentary television series which aired on the now-defunct 3net channel. Each episode visits a factory of a different brand. The series is produced in 3D. The series features the production process as well as interviews with key players at the business. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.