Building the Brand (2011)

- Genre
- documentary television program
- Country
- United States
- Length
- 1 season, 10 episodes

The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
Each episode of this documentary series visits a different factory to show how a brand makes its products. The show includes interviews with company leaders and looks at the production process.
informationalcorporatedetailedstraightforwardfactualprocess-orientedneutralobservational
What happens
Building the Brand is a ten-part American documentary television series which aired on the now-defunct 3net channel. Each episode visits a factory of a different brand. The series is produced in 3D. The series features the production process as well as interviews with key players at the business. (from Wikipedia, CC BY-SA)
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Sins and Secrets (2011)- More like this series, on a shelf you can walk up to.It's the lit case on the top shelf.