Underplayed Gems

Jash (2013)

Jash poster
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A group of comedians and actors started an online comedy channel. They and other comic talent post new videos on the site on a regular basis. The project later expanded into TV shows and short films.

comedicoffbeatspontaneousquirkycasualenergeticcollaborativeplayful

What happens

Jash (stylized as JASH) is a comedy community and advertising agency created by Michael Cera, Tim Heidecker, Eric Wareheim, Sarah Silverman and Reggie Watts. New videos are posted to the Jash homepage periodically by the creative team, and by new members of the always expanding collective of comics. Jash premiered online March 10, 2013. Since its launch, Jash has gone on to extend its reach into traditional media with television, series and award-winning short films. "JASH" was picked as the name of the channel instead of "JOSH" because the domain had already been taken. Later on, the backronym "Just Attitude So Hey" was created to fit the "JASH" name. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.