Underplayed Gems

Recipe to Riches (2013)

Recipe to Riches poster
Genre
reality television, cooking show
Country
Australia
Length
2 seasons, 20 episodes
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

Home cooks compete to turn their recipes into supermarket products. They develop their dish, brand it, and pitch it to a panel of experts.

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What happens

Recipe to Riches is an Australian television reality show that screened on Network Ten from 27 August 2013. It involves cooks from around the country, competing to have their recipe become a brand product in supermarkets. Competitors cook their dishes, create a brand for their product and devise strategies to launch it to the public. The contestants are mentored by Carolyn Creswell, owner of Carman's Fine Foods, David Nobay, an advertising industry expert, and chef Darren Robertson. The mentors are joined by a representative from Woolworths supermarkets to decide the winning product, which will by made available for sale in Woolworths the day after the episode airs. The winner of the whole series receive $100,000 and a partnership with Woolworths. The show is based on the Canadian reality television show, Recipe to Riches. Season 1 was won by Garth Midgley with his product Chocorn on 12 November 2013. Season 2 was won by Michael Cainero with his Chunky Pork and Apple Sausages on 9 December 2014. (from Wikipedia, CC BY-SA)

More like this

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