Underplayed Gems

Ponds Theater (1953)

Ponds Theater poster
Original title
Kraft Television Theatre
Country
United States
Length
2 seasons, 16 episodes
Rating
10.0 of 10 from 1 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This anthology series aired on ABC in 1955. Each episode presented a standalone drama sponsored by Pond's Creams.

old-fashionedtheatricalformallive-performanceclassicsubduedstagedepisodic

What happens

Pond's Theater is a 60-minute television anthology series sponsored by Pond's Creams that was produced by the J. Walter Thompson Agency on ABC-TV. Its original title was Kraft Television Theatre, but when Kraft decided to drop the Thursday night version on the American Broadcasting Company (ABC) Pond's took over the sponsorship and retitled the series Pond's Theater. Twenty-five episodes aired on ABC from January 13, 1955 to July 7, 1955. The series had its origin in the second simultaneous series of Kraft Television Theatre begun October 1953, on ABC to promote Kraft's new Cheez Whiz product. When the sponsorship came to an end in January 1955, then Pond's picked up the second Kraft Theatre franchise, while the first Kraft Theatre continued to run on NBC-TV. Both series followed the sponsorship format also used by Ford Theatre and Eastman Kodak's Screen Directors Playhouse. The series was produced by J. Walter Thompson at ABC. Directors included Fielder Cook and Roy Boulting. (from Wikipedia, CC BY-SA)

More like this

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