Underplayed Gems

Bring Your Husband To Heel

Bring Your Husband To Heel poster
Country
United Kingdom
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A professional dog trainer teaches women to use canine training techniques to change their husbands' behavior. The husbands are misled into thinking they are participating in a show about relationship roles.

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What happens

Bring Your Husband To Heel is a "hidden camera" documentary series produced by Talkback Thames and shown on BBC Two in 2005. The show featured a professional dog trainer, Annie Clayton, teaching women to use dog training techniques to improve the behaviour of their husbands. The men participating in the programme were told that they were actually taking part in a show about relationship roles. The BBC received a large number of complaints about the show, with some claiming the show was "sexist, offensive and degrading", "grossly insulting", and "insulting to men and insulting the intelligence of women". The BBC claimed the series "plays on the long-standing stereotype of wives nagging husbands about their failings". Ofcom later ruled that the show was not sexist: "It was clear from the context that the programme was not seriously proposing a demeaning view of men." In the Evening Standard, the TV critic Victor Lewis-Smith described the programme as "brainless dross", criticized the BBC for commissioning the series and said that "you'd have to have an IQ commensurate with your shoe size to find this old boot [Clayton] entertaining". Garry Bushell listed it as the worst new show of 2005 in a column in The People. According to a report in October 2007 in Cape Times, the show also aired in South Africa on BBC Prime. (from Wikipedia, CC BY-SA)

More like this

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