Street Customs Berlin

Genre

reality television

How it feels

A reality series following the crew at a famous custom car shop in Berlin as they transform vehicles for clients. Each episode shows the design and building process for a unique car project.

fast-pacedstylishaspirationalflashycasualprocess-focusedenergetic

What happens

West Coast Customs (abbreviated by the company as WCC) is an automobile repair shop focusing on the customization of vehicles. It was started by co-founders Ryan Friedlinghaus and Quinton Dodson circa 1994. According to Friedlinghaus, he began the business with a $5,000 loan from his grandfather, but other sources claim that he raised the seed money for the business while working at his father's liquor store. Owing to the patronage of celebrities such as Shaquille O'Neal and Sean Combs, along with appearances in the reality television programs Pimp My Ride and Street Customs, the company has gained a high degree of notoriety and has become a multimillion-dollar business. Besides celebrities, West Coast Customs has also created vehicles for global brands such as Virgin, Nintendo, and Microsoft. It is frequently characterized as one of the best custom car shops in the United States. However, the company has also at times been accused of missing deadlines, using aggressive sales tactics, and producing low quality and potentially unsafe customized vehicles. Some observers and past employees have also criticized the company's employment practices. It has had some success franchising outside of the United States; it has opened franchises in Dubai, and Shanghai (as Chinese: 西海岸汽车定制). Other franchises, however, such as the one in Berlin, closed shortly after opening due to becoming insolvent. With a long history of different locations within the U.S. state of California, its current flagship and largest facility of 60,000 square feet (5,600 m2) is headquartered in Burbank, California. (from Wikipedia, CC BY-SA)

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