Underplayed Gems

Texaco Star Theater (1948)

Texaco Star Theater poster
Country
United States
Length
8 seasons, 264 episodes
Rating
7.5 of 10 from 6 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This comedy-variety series features skits, music, and celebrity guests. Milton Berle hosts, bringing his broad physical humor and quick jokes to a live studio audience.

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What happens

Texaco Star Theater is an American comedy-variety show, broadcast on radio from 1938 to 1949 and telecast from 1948 to 1956. It was one of the first successful examples of American television broadcasting, remembered as the show that gave Milton Berle the nickname "Mr. Television", and helping propel the sales of Televisions in the 1950s. The classic 1940–1944 version of the program, hosted by radio's Fred Allen, was followed by a radio series on ABC (the former NBC Blue) in the spring of 1948. When Texaco (now Chevron Corporation) first took it to television on NBC on June 8, 1948, the show had a huge cultural impact. Once Texaco ended its sponsorship in 1953, the show became known as The Buick-Berle Show under new sponsor Buick, changing to The Milton Berle Show for its final season. (from Wikipedia, CC BY-SA)

More like this

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