India's Great Driving Challenge

Genre

reality television

How it feels

Couples compete in a driving challenge across India. They must cover 3000 kilometers over 10 days and share their experiences online for a chance to win prize money.

competitivelightheartedadventurousenthusiasticupbeatenergeticplayful

What happens

The Great Driving Challenge was a 2009 online reality show and marketing program created by Hindustan Motors Limited, in India, where the top three finalists or couples got an opportunity to drive a Mitsubishi Cedia Sport. It ran from June through August 2009. The finalists were selected by the jury members and given the opportunity to drive the Mitsubishi Cedia Sport to cover a minimum distance of 3000 km over 10 days. Among the finalists, one winner was determined on the basis of their daily web-posts, photo/ videos uploaded and regular internet updates during the course of their 10 days driving challenge (also, called the ‘Drive Phase’). The winner will get a prize money of Rs 10 lakhs (roughly US$25,000). The contest encouraged couples to apply online. The three selected couples went on an all expenses paid challenge in a customized Mitsubishi Cedia Sports for twelve days. On completion of the challenge, one couple was chosen as the winner based on the blogs and the experiences they shared online, and took home one million rupees as prize. The team of "One Foot Wild", Radhika Raj and Bharath Belliappa, were announced as the winners in August. The judging panel consisted of Mr. Adil Jal Darukhanawala, editor of Zigwheels, the official media partner of the contest, Ms. Tanya Chaitanya, Editor Femina and others. (from Wikipedia, CC BY-SA)

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