The Face

How it feels

Three supermodel coaches compete to find the next face of a major brand. Contestants are trained and mentored in modeling challenges to win a campaign contract.

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What happens

The Face is a modeling–themed reality television series that follows three supermodel coaches (mentor) as they compete with each other to find 'the face' of major brand. The original American version premiered in 2013 on Oxygen. The series is now an international franchise, with adaptations worldwide. Naomi Campbell is executive producer, serves as a supermodel coach, and chooses supermodel mentors for the American, British and Australian adaptations. The show is well received in Asia, with Vietnam and Thailand both producing multiple seasons. Thailand has also launched a male-centric version of The Face Men and The Hair based on the original show. Vietnam has also launched The Face Online and many other spin-offs. On the other hand, some versions in countries like France, Canada, etc. have been canceled due to lack of investment. The Netherlands also has a show–The Look, but it is not the original format of The Face by Banijay. As of 2025, The Face is present in five countries. Of these, two are still active. The rest are no longer active. The series has also found seventeen The Face–corresponding to seventeen seasons, around the world. (from Wikipedia, CC BY-SA)

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