For Kids Sake

How it feels

This 1980s public service campaign aired short safety and health messages for kids. It reminded parents to spend time caring for their children. Sponsors included national chains and local businesses.

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What happens

For Kids' Sake is an American public service announcement (PSA) campaign launched by Westinghouse Broadcasting and Boston's then-NBC television station WBZ-TV in March 1985, featuring educational, health, and safety messages for children. The campaign encourages parents to "take the time to give and care" to ensure a brighter future for children across the United States. Despite the show targeting at adults age 25 and 54, For Kids' Sake is a two-year campaign (multi-year on some stations) that aired in most television markets throughout the 1980s, with a small number of stations continuing into portions of the 1990s. The campaign, by market, was sponsored by various national corporations, such as McDonald's and True Value, and local businesses such as dealerships, hospitals, and regional grocery store chains. (from Wikipedia, CC BY-SA)

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