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MTV Halo-Halo

MTV Halo-Halo poster
Country
Philippines

How it feels

This was a Philippine television network that played music videos and entertainment shows. It aimed to connect with young Filipino viewers through local and international pop content.

upbeatyouthfulenergeticnostalgiclightheartedlivelyinformalpop-culture

What happens

MTV Pinoy (formerly MTV Philippines) was a Philippine music and entertainment pay television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainment to collaborate on local productions, events, marketing and advertising sales. The network was launched on February 1, 2014. It operated from 4 pm to 1 am, after that it would rebroadcast MTV Asia's programming. On December 1, 2014, MTV Pinoy launched new shows and it became a 24-hour channel. By that time, only live events and specials and a few of its programs were still simulcast from MTV Asia. However, on January 1, 2017, the channel was closed down and replaced by MTV Southeast Asia. This was possibly due to Viacom switching partnerships from Viva to rival company Solar Entertainment, as well as the intense competition from ABS-CBN's music network, Myx. OPM related programs from MTV Pinoy were transferred to Viva TV. Only MTV Pinoy Pop and some local advertising remained in the network until March 6, 2017. (from Wikipedia, CC BY-SA)

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