This Thriving Land (2025)
- Original title
- 生万物
- Directed by
- Liu Jia Cheng
- Cast
- Yang Mi, Ou Hao, Ni Da Hong, Qin Hai Lu, Xing Fei, Zhang Tian Yang, Zhang Hai Yu, Lan Ying Ying
- Country
- People's Republic of China
- Length
- 1 season, 36 episodes
- Rated
- 15
- Rating
- 9.4 of 10 from 9 voters
- Elsewhere
- IMDb
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this series is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
A family drama set in Shandong province about lives connected to traditional Chinese medicine. It follows characters dealing with local culture and heritage.
episodicmelancholicslow-burnthoughtfulregionalnostalgicearthygrounded
What happens
This Thriving Land (Chinese: 生万物; pinyin: shēng wàn wù) is a 2025 Chinese television series written by Wang He, directed by Liu Jiacheng and starring Yang Mi and Ou Hao. It is adapted from the novel Qian Quan Yu Jue Jue by Zhao Defa. Produced by China Central Television and iQiyi, the series premiered on August 13, 2025, in the prime time slot on CCTV-8 and was simultaneously streamed exclusively online on iQiyi. This Thriving Land reversed the declining viewership trend for long-form Chinese television drama, with a single-day effective playback of over 100 million and a market share exceeding 46.1%. It revived public interest in the Chinese medicinal herb danshen, Qi-Lu culture and the Shandong dialect, while also driving a surge in iQIYI's stock price and a tourism boom for its filming locations in Shandong. (from Wikipedia, CC BY-SA)
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A River Runs Through It- More like this series, on a shelf you can walk up to.It's the lit case on the top shelf.