Underplayed Gems

Clunk Click Every Trip (1971)

Clunk Click Every Trip poster
Country
United Kingdom
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

More films like this

How it feels

This film is a short public safety announcement from the UK that warns drivers about the dangers of not wearing a seatbelt. It shows graphic images of car crash victims to persuade viewers to buckle up before driving.

cautionaryinstructionalsoberinggraphicsomberdirectgovernmentaldated

What happens

"Clunk Click Every Trip" is the slogan of a series of British public information films. They commenced in the summer of 1970, presented by Shaw Taylor, then from January 1971 to 1975 were presented by Jimmy Savile. The BBC adapted Savile's slogan for the title of his Saturday night variety show beginning in 1973. The slogan was introduced during the previous campaign, fronted by Taylor and featuring the slogan "Your seatbelt is their security". It was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt which proved the most memorable aspect of the campaign, so it was upgraded to act as the slogan when the films moved into colour. The advertisements highlighted the dangers of traffic collisions and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements, which included graphic sequences of drivers being thrown through the windscreen and, in one Savile-hosted public service announcement, an image of a disfigured woman who survived such an accident helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983 in the UK, although car manufacturers had been legally obliged to fit front seatbelts since 1965. In 2014, the National Archives quietly removed one of the films from a collection of public information films featured by the archive in 2006, as a result of Saville's sexual crimes coming to public notice. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.