Julie (1998)

Country

United Kingdom

How it feels

A British public information film from the late 1990s shows the deadly consequences of not wearing a rear seatbelt. It was part of a campaign to increase seatbelt use in the back of cars.

hard-hittingsoberingdirectemotionally chargedunsettlingseriousshortinstructional

What happens

Julie, also known as Julie knew her killer, is a British public information film (PIF) about the importance of wearing a seatbelt in the rear of a car. It ran on national television from 1998 to 2003, and was so successful it was also shown in France, Germany and Australia, as well as being remade by Royal Dutch Shell for broadcast in Libya. The safety commercial ran several months each year as part of the "THINK!" campaign, which is run by the Department for Transport, and is listed among the hardest-hitting safety adverts of the "last 30 years". The campaign was an "IPA Advertising Effectiveness Award" winner and increased the usage of rear seat belts in the United Kingdom by 11% saving 18 lives per year. (from Wikipedia, CC BY-SA)

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