Criança, a Alma do Negócio (2008)

Directed by

Estela Renner

Genre

documentary film

Country

Brazil

Runtime

50 min

Elsewhere

IMDb

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A documentary filmmaker looks at how advertising and mass media target children. Parents and experts discuss how marketing influences kids' behavior and family life. The film examines the negative effects of treating children as consumers.

thought-provokingeye-openingcriticalsoberinginformativeurgentanalyticaldisturbingeducational

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• More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.