Underplayed Gems

Yemaindi Ee Vela (2010)

Yemaindi Ee Vela poster
Original title
ఏమైంది ఈవేళ
Directed by
Sampath Nandi
Genre
romance, drama
Country
India
Runtime
2h 27m
Rated
UA
Rating
3.8 of 10 from 4 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young man falls in love with a woman but faces obstacles in their relationship. The story follows their journey as they navigate challenges and try to be together.

romanticlightheartedupbeatdramaticemotionalbittersweetfeel-goodhopeful

What happens

Yemaindi Ee Vela (English: What happened this moment?) is a 2010 Indian Telugu-language romantic drama film written and directed by Sampath Nandi and produced by K.K. Radha Mohan. The film stars Varun Sandesh, Nisha Agarwal, Nisha Shah, and Shashank. The music was composed by Chakri with cinematography by K. Bujji. The film’s title is derived from a song from the 2007 film Aadavari Matalaku Arthale Verule. The film released on 12 November 2010. It became a commercial success and resuscitated Varun Sandesh's then-declining career, completing a 50-day run. It was later remade in Tamil as Ishtam (2012), with Aggarwal reprising her role and Vimal reprising Sandesh's role. (from Wikipedia, CC BY-SA)

More like this

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