Semi-Soet (2012)
- Directed by
- Joshua Rous
- Genre
- romantic comedy film
- Country
- South Africa
- Runtime
- 1h 47m
- Rating
- 5.1 of 10 from 11 voters
- Elsewhere
- IMDb
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
An advertising executive and a ruthless businessman pretend to be in a relationship to win a wine estate advertising deal. They navigate the fake romance while dealing with workplace satire and their own personal growth.
lightheartedplayfulbreezyromanticwittycharmingfeel-goodupbeat
What happens
Semi-Soet is an Afrikaans-language romantic comedy directed by Joshua Rous. Produced by Scramble Productions, it stars Anel Alexander as a high-flying advertising exec and Nico Panagio, a businessman known for his ruthless tactics, whom she convinces to enter a sham relationship to land a lucrative wine estate advertising deal. The supporting cast includes Sandra Vaughn, Louw Venter, Paul du Toit and Diaan Lawrenson. It was the first Afrikaans romantic comedy film made in decades. Principal photography took place in Franschhoek and Johannesburg. Incorporating conventions of the romantic comedy genre, the film blends workplace satire with romance-centered storytelling and themes of identity and personal growth. Semi-Soet premiered in South Africa on 17 February 2012. It received positive reviews from critics, praising the chemistry between Alexander and Panagio.The film emerged as a commercial success, earning R12 million. Panagio received a nomination for Best Actor at the South African Film and Television Awards. A sequel, Semi-Soeter was released by Netflix on 20 June 2025. (from Wikipedia, CC BY-SA)
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Fanie Fourie's Lobola (2013)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.