Semi-Soet (2012)

Directed by

Joshua Rous

Genre

romantic comedy film

Country

South Africa

Runtime

1h 47m

Rating

5.1 of 10 from 11 voters

Elsewhere

IMDb

How it feels

An advertising executive and a ruthless businessman pretend to be in a relationship to win a wine estate advertising deal. They navigate the fake romance while dealing with workplace satire and their own personal growth.

lightheartedplayfulbreezyromanticwittycharmingfeel-goodupbeat

What happens

Semi-Soet is an Afrikaans-language romantic comedy directed by Joshua Rous. Produced by Scramble Productions, it stars Anel Alexander as a high-flying advertising exec and Nico Panagio, a businessman known for his ruthless tactics, whom she convinces to enter a sham relationship to land a lucrative wine estate advertising deal. The supporting cast includes Sandra Vaughn, Louw Venter, Paul du Toit and Diaan Lawrenson. It was the first Afrikaans romantic comedy film made in decades. Principal photography took place in Franschhoek and Johannesburg. Incorporating conventions of the romantic comedy genre, the film blends workplace satire with romance-centered storytelling and themes of identity and personal growth. Semi-Soet premiered in South Africa on 17 February 2012. It received positive reviews from critics, praising the chemistry between Alexander and Panagio.The film emerged as a commercial success, earning R12 million. Panagio received a nomination for Best Actor at the South African Film and Television Awards. A sequel, Semi-Soeter was released by Netflix on 20 June 2025. (from Wikipedia, CC BY-SA)

Trailer

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