Underplayed Gems

Material (2012)

Material poster
Directed by
Craig Freimond
Genre
drama film, comedy film
Country
South Africa
Runtime
1h 34m
Rated
12
Rating
5.7 of 10 from 9 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young South African man from a Muslim family dreams of becoming a stand-up comedian. He must navigate his father's expectations and the traditions of his community while pursuing his passion.

warmfunnyheartfeltgentlethoughtfulsinceregroundedupbeat

What happens

Material is a 2012 South African film, directed by Craig Freimond and written by Craig Freimond, Ronnie Apteker, Robbie Thorpe, Rosalind Butler and Riaad Moosa. After playing at Film Africa 2012, it has been shown at numerous film festivals around the world (London, International Film Festival of India, Busan) and gained a reputation as one of the best original South African films and a significant leap forward for the country's film industry. Its portrayal of the lives of Muslims in South Africa was seen as an honest attempt to tackle some of the social issues facing the country's multiracial society. (from Wikipedia, CC BY-SA)

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