Write the Future

The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This is a short film style advert from Nike for the 2010 World Cup. It shows star footballers like Wayne Rooney and Cristiano Ronaldo playing in a crucial match, and how a single moment on the field can trigger dramatic changes in their lives outside the stadium.

energeticcinematicsweepingintensefast-pacedgranddynamicdramatic

What happens

Write the Future is an advert made by Nike Football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. All of the players play in a scenario during a World Cup match and after significant events occur, they usually experience a ripple effect outside the world of football. The advert aired during the 2010 FIFA World Cup. It features the song "Hocus Pocus", by progressive rock band Focus. It was created by Wieden+Kennedy and produced by Elissa Singstock and Olivier Klonhammer, written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell. The sound design and mix were done by Raja Sehgal working out of Grand Central Recording Studios in London. The advertisement won the Film Grand Prix at the 2011 Cannes Lions festival. (from Wikipedia, CC BY-SA)

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This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.