Underplayed Gems

AIDS: Don't Die of Ignorance

AIDS: Don't Die of Ignorance poster
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

This film is a public health announcement from the UK government warning about the dangers of HIV and AIDS. It shows how the virus spreads and tells viewers how to protect themselves. The goal is to prevent a widespread epidemic by giving clear advice.

educationalsoberurgentfact-baseddirectclinicalpublic-mindedwarning

What happens

AIDS: Don't Die of Ignorance was a public health information campaign begun in 1986 by the UK Government in response to the rise of HIV/AIDS in the United Kingdom. The government believed that millions of people could become infected, so newspaper adverts were published, a leaflet was sent to every home in the UK, and, most memorably, a television advertising campaign was aired. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.