Underplayed Gems

Idhu Enna Maayam (2015)

Idhu Enna Maayam poster
Original title
இது என்ன மாயம்
Directed by
A. L. Vijay
Genre
romantic comedy
Country
India
Runtime
2h 19m
Rated
U
Rating
5.4 of 10 from 7 voters
Elsewhere
IMDb
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

A young man helps others express their feelings through love letters. He falls for a woman himself and must find a way to win her heart.

lightheartedromanticplayfulupbeatcharmingsweetwhimsicalgentleeasygoing

What happens

Idhu Enna Maayam (transl. What magic is this?) is a 2015 Indian Tamil-language coming-of-age romantic comedy film written and directed by Vijay and produced by R. Sarathkumar, Radhika and Listin Stephen under the production banner of Magic Frames. The film stars Vikram Prabhu and Keerthy Suresh (in her Tamil debut), while Kavya Shetty essays a supporting role. Navdeep has a cameo appearance in this film. G. V. Prakash Kumar composes the film's music. Production began for the film in August 2014 and released in July 2015. It is reported to be inspired by the 2010 South Korean film Cyrano Agency, itself based on Edmond Rostand's play Cyrano de Bergerac. (from Wikipedia, CC BY-SA)

More like this

This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.