Watch with Mother

Country

United Kingdom

How it feels

This is a series of short children's programs from the BBC aimed at very young kids and their mothers. It was shown in the early afternoon so mothers could watch together with children who had woken from their naps.

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What happens

Watch with Mother was a cycle of children's programmes created by Freda Lingstrom and Maria Bird. Broadcast by BBC Television from 1952 until 1975, it was the first BBC television series aimed specifically at pre-school children; a development of BBC radio's equivalent Listen with Mother, which had begun two years earlier. In accordance with its intended target audience of pre-school children viewing with their mothers, Watch with Mother was initially broadcast between 3:45 pm and 4:00 pm, post-afternoon nap and before the older children came home from school. The choice of Watch with Mother for the title of the series was intended "to deflect fears that television might become a nursemaid to children and encourage bad mothering". (from Wikipedia, CC BY-SA)

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