Second Generation (2006)
- Country
- United States
- Runtime
- 1h
The catalogue in 3D
The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.
How it feels
This 2006 television ad shows young basketball players from around the world recreating Michael Jordan's famous moves from his NBA career. It highlights his playoff performances and a notable slam dunk from 1988.
energeticnostalgicinspiringathleticfast-pacedcelebratoryconfident
What happens
"Second Generation" is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk. The ad was produced by Smuggler and directed by Brian Beletic for the advertising agency Wieden+Kennedy. Casting began in November 2005, filming took place in January 2006, and the ad debuted on television that February. Advertising publications gave favorable reviews to "Second Generation", although it did not win major awards. (from Wikipedia, CC BY-SA)
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Michael Jordan: An American Hero (1999)- More like this film, on a shelf you can walk up to.It's the lit case on the top shelf.