Second Generation (2006)
- Country
- United States
- Runtime
- 1h
How it feels
This 2006 television ad shows young basketball players from around the world recreating Michael Jordan's famous moves from his NBA career. It highlights his playoff performances and a notable slam dunk from 1988.
energeticnostalgicinspiringathleticfast-pacedcelebratoryconfident
What happens
"Second Generation" is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk. The ad was produced by Smuggler and directed by Brian Beletic for the advertising agency Wieden+Kennedy. Casting began in November 2005, filming took place in January 2006, and the ad debuted on television that February. Advertising publications gave favorable reviews to "Second Generation", although it did not win major awards. (from Wikipedia, CC BY-SA)
More like this
- Be Like Mike
- The Last Dance (2020)
- Stop it. Get some help. (1987)
- Space Jam (1996)
- Michael Jordan to the Max (2000)
- Michael Jordan: Come Fly With Me (1989)
- Michael (2026)
- Michael Jordan: An American Hero (1999)
Browse movies and series
press Enter to search by title, your filters still apply · for something by mood, tap Discover
Lists: Korean thrillers worth the evening · Anime films beyond Studio Ghibli · Slow films for a rainy night · Horror that unsettles instead of startling · Series you can finish in a weekend · Nordic crime worth the subtitles · Good films that end in under 90 minutes · Documentaries that play like thrillers
Loading movies…