Underplayed Gems

Be Like Mike

Be Like Mike poster
Country
United States
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

Children and adults play basketball with Michael Jordan in a Gatorade commercial. The ad shows people imitating his moves and wishing they could be like him.

energeticupliftingnostalgicaspirationalfeel-goodplayfullightheartedbouncy

What happens

Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. Created by advertising agency Bayer Bess Vanderwarker, it features various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player. As the first Gatorade commercial to feature Jordan, the concept for Be Like Mike originated from advertisement executive Bernie Pitzel. Pitzel was inspired by the song "I Wanna Be Like You" from the Disney film The Jungle Book, but failed to secure the rights to use it. Instead, he wrote lyrics and hired Ira Antelis and Steve Shafer to compose the song that would become the background music for the advertisement. Originally broadcast on August 8, 1991, the commercial was warmly received by the public. While the advertisement did not drastically improve sales for Gatorade, it helped to further portray Jordan as a likable superstar, endearing him to children who wished to emulate his play. In subsequent years, the advertisement has been cited as one of the best sports commercials ever. (from Wikipedia, CC BY-SA)

More like this

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