Underplayed Gems

Stop it. Get some help. (1987)

Stop it. Get some help. poster
Country
United States
The 3D catalogue: film cases on wooden shelves, with the cat sitting at the counter next to its greeting.

The catalogue in 3D

The film shelves have a room of their own that you can walk around in. The cat behind the counter is the AI Catbot, and they pick real films from the same catalogue when you tell them what you feel like watching. Nothing is for sale, here or in there. Go in from here and this film is already out on the counter, with more like it waiting on the shelf next to it.

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How it feels

NBA star Michael Jordan speaks directly to young people about the dangers of drug abuse in a short public service announcement sponsored by McDonald's. Part of the ad later became a popular internet meme for humorous disagreement.

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What happens

"Stop it. Get some help." is an internet meme taken from a 1987 anti-drug public service announcement (PSA) presented by American NBA star Michael Jordan in collaboration with the fast food corporation McDonald's. The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences. A segment of the PSA became an internet meme expressing humorous disagreement, beginning in the 2010s with the video hosting platform Vine. (from Wikipedia, CC BY-SA)

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This page is from Underplayed Gems. Not quite it? You can browse by genre, country and year, or take this one into the 3D catalogue and ask the Catbot for something closer.