Live for Now (2017)
How it feels
A Pepsi commercial shows Kendall Jenner joining a protest and handing a soda to a police officer. The ad aims to promote unity but was criticized for misusing protest imagery.
controversiallightheartedupbeattone-deafaspirationalgenericcommercialdivisive
What happens
"Live for Now", also known as "Live for Now Moments Anthem", is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad's purpose was initially to reach millennials and "to project a global message of unity, peace, and understanding." The advertisement was pulled after receiving online backlash, with Pepsi and Jenner being accused of trivializing Black Lives Matter and police brutality. (from Wikipedia, CC BY-SA)
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